Are you controlled by irrational behavior?

See a fascinating lecture by behavioral economist Daniel Ariely from Duke University, on "irrational" behavior. (He means, irrational in the sense of economic self-interest maximizing; I know this a popular meaning among economists, but I'm not happy with it, which is why I've put it in quotes.)

To me, it's one long argument for teaching people how to have a higher level of awareness and thinking about everything they do.Check your premises!

(Hat tip to Anja Hartleb-Parson.)